We make high-quality, organic cotton storage bins, lunch bags and
snack packs. But it hasn't always been that way.
Started in the summer of 2005 by former lawyer, Nathalie Butterfield, and former interior designer, Terra Kushner, Fluf began as an über niche concept: as a destination exclusively for pillows (hence … “Fluf”). But if über niche could get more niche, it did: we were determined to make our pillows green, as in, eco-friendly. Sadly, it was easier said than done and we were quickly dismayed by a lack of sustainable fabric options. So we created one.
We printed our first organic fabric a little over a year later, and, almost unwittingly, our current business was born. We now print our original fabric designs on organic cotton bins and bags (but our sentimental attachment to pillows remains unwavering).
With four kids between us, we’re wired to create products that are, first and foremost, practical, durable, healthy and safe (not to mention kick-a*%! and beautiful). We don’t make anything that can’t be machine-washed. We’re big on waste-reducing (and money saving!) reusables, bins that sort, store and organize, and products with multiple uses.
We hope you like your Fluf products as much as we enjoy making them.
Nathalie + Terra
Even people we have been working with for years sometimes (well, often) spell our name “fluff” (and we are too polite to correct them). Yes, it is pronounced “fluff”, not “floof” or “flüf”, but don't go mistaking Fluf for fluff.
We just like it this way. It is lighter and fresher. It gets the job done with less cumbersome lettering. It’s clean and simple: Fluf.